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	<title>Sales and Marketing Society of the Mid-South</title>
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	<link>http://www.sms-midsouth.org</link>
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		<title>May 24th. Breakfast Workshop</title>
		<link>http://www.sms-midsouth.org/2012/05/may-24th-breakfast-workshop/</link>
		<comments>http://www.sms-midsouth.org/2012/05/may-24th-breakfast-workshop/#comments</comments>
		<pubDate>Mon, 07 May 2012 15:19:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1743</guid>
		<description><![CDATA[Join the Sales &#38; Marketing Society for a Round Table discussion with Andrew Gieselmann. His featured topic will be,   “Why Salespeople Fail”. Andrew   Gieselmann  is  Principal of Sandler Training by Capstone Sales   Performance and veteran sales professional, trainer, and coach.  His experience spans a career in several industries leading sales, management, leadership, and corporate strategy. [...]]]></description>
			<content:encoded><![CDATA[<h3>Join the Sales &amp; Marketing Society for a Round Table discussion with Andrew Gieselmann. His featured topic will be,   “Why Salespeople Fail”.</h3>
<p>Andrew   Gieselmann  is  Principal of Sandler Training by Capstone Sales   Performance and veteran sales professional, trainer, and coach.  His experience spans a career in several industries leading sales, management, leadership, and corporate strategy. <span id="more-1743"></span></p>
<p>After developing a unique selling and marketing initiative on a national basis, Andrew, as CEO, drove sales by over 300% in his Memphis based professional <a href="http://www.sms-midsouth.org/wp-content/uploads/2012/05/e1336165009.jpg"><img class="alignright size-full wp-image-1744" title="e1336165009" src="http://www.sms-midsouth.org/wp-content/uploads/2012/05/e1336165009.jpg" alt="" width="198" height="240" /></a>recruiting and staffing company.  In 2006, after being a client of Sandler Training for two years, Andrew decided to become an Associate of Sandler Training.  In 2012, he acquired the Memphis, TN office of Sandler Training, becoming the Owner/Principal, in order to continue his pursuit in coaching, training and developing sales organizations and individuals.  Andrew&#8217;s specific business development consulting and training experience includes a wide range of sales, management and customer service topics designed to increase the productivity and efficiency of companies in any industry.</p>
<p>Sandler Training has been named the number one management training program in Entrepreneur Magazine for five years, as well as the top rated sales and sales management training organization in the country by Inc. Magazine.</p>
<p>&nbsp;</p>
<h2>Thursday, May 24, 2012<br />
Registration 7:15am<br />
7:30am  –  8:30am<br />
Panera Bread at Laurelwood Shopping Centers</h2>
<p><strong>Pricing Includes Continental Breakfast:</strong></p>
<ul>
<li>$10 members (prepaid)</li>
<li>$15 non-members (prepaid)</li>
<li>$20 at the door</li>
</ul>
<p><a href='https://www.sms-midsouth.org/event-registration/?ee=17' class='small-button smallorange' target="_blank"><span>Register here</span></a> <a href='http://maps.google.com/maps?oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;q=4530+Poplar+Avenue,+Suite+101,+Memphis,+TN+38117&amp;um=1&amp;ie=UTF-8&amp;hq=&amp;hnear=0x887f840e78ebfa69:0x895ae457dcf5c947,4530+Poplar+Ave+%23101,+Memphis,+TN+38117&amp;gl=us&amp;ei=s-qnT5XqE7To2gXvpNWnAg&amp;sa=X&amp;oi=geocode_result&amp;ct=title&amp;resnum=1&amp;ved=0CCgQ8gEwAA' class='small-button smallblue' target="_blank"><span>Maps &amp; Directions</span></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>May 16 &#8211; Luncheon</title>
		<link>http://www.sms-midsouth.org/2012/04/may-16-luncheon/</link>
		<comments>http://www.sms-midsouth.org/2012/04/may-16-luncheon/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 18:49:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1729</guid>
		<description><![CDATA[“If marketing is a synonym for advertising and sales, architecture is a synonym for two-by-fours and bricks.”

 John Malmo has worked in every business category, with every type of sales organization from route delivery-and-sales personnel to high-earning manufacturer’s representatives; for companies with highly structured marketing organizations and those with no marketing personnel or formal marketing structure.]]></description>
			<content:encoded><![CDATA[<div>
<div id="content-area">
<div>
<h2><strong>This month we welcome John Malmo as our guest speaker. John&#8217;s topic: </strong></h2>
<div><strong><br />
</strong></div>
<div><strong><em><em>“If marketing is a synonym for advertising and sales, architecture is a synonym for two-by-fours and bricks.”</em></em></strong></div>
<div>
<div></div>
<div> John Malmo has worked in every business category, with every type of sales organization from route delivery-and-sales personnel to high-earning manufacturer’s representatives; for companies with highly structured marketing organizations and those with no marketing personnel or formal marketing structure.</div>
<div>
<div>
<div><span id="more-1729"></span></div>
<div>He wrote a monthly marketing column in two industry magazines and a weekly business commentary column for 11 years in the Memphis daily newspaper. <a href="http://www.sms-midsouth.org/wp-content/uploads/2012/04/SMS1.jpg"><img class="alignright size-full wp-image-1734" title="SMS" src="http://www.sms-midsouth.org/wp-content/uploads/2012/04/SMS1.jpg" alt="" width="197" height="245" /></a>He currently airs a weekly business commentary on the PBS Station, WKNO-FM. He’s the author of the business book, <em>When on the mountain there is no tiger, Monkey Is King</em>. He has spoken to corporate and association audiences throughout the U.S. and in Asia.</div>
<div></div>
<div>Malmo is a former director of the American Association of Advertising Agencies and the Advertising &amp; Marketing International Network and a Silver Medal recipient of the American Advertising Federation. He is an Entrepreneurial Fellow of the University of Memphis, has served on the boards of directors of several corporations and is a graduate of Boston University.</div>
</div>
<div></div>
</div>
</div>
<h2> <strong>Wednesday, May 16, 2012</strong></h2>
<h3></h3>
<h2><strong>11:30am  –  1:00pm</strong><br />
<strong>Racquet Club of Memphis</strong></h2>
<div>
<p><strong></strong>Price:</p>
<h3>$0 for SMS members<br />
$25 for non-members (pre-paid)<br />
$30 at the door</h3>
<a href='https://www.sms-midsouth.org/event-registration/?ee=15' class='small-button smallorange' target="_blank"><span>Register here</span></a>
</div>
<div> <a href='http://maps.google.com/maps?q=5111+Sanderlin+Avenue%2CMemphis%2CTN%2C38111' class='small-button smallblue' target="_blank"><span>Maps &amp; Directions</span></a></div>
</div>
</div>
</div>
]]></content:encoded>
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		<title>April 18th. Luncheon</title>
		<link>http://www.sms-midsouth.org/2012/03/overcoming-adversity-the-day-my-business-almost-died-2/</link>
		<comments>http://www.sms-midsouth.org/2012/03/overcoming-adversity-the-day-my-business-almost-died-2/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 12:48:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1691</guid>
		<description><![CDATA[Overcoming Adversity- The Day My Business Almost Died Although this presentation is focused heavily on an employee embezzlement crisis,  it is also about overcoming adversity in business (and life) which should have a broad appeal to most anyone who is dealing with major obstacles. Overview Crisis Management- What was done when a $250,000 theft was [...]]]></description>
			<content:encoded><![CDATA[<h2>Overcoming Adversity- The Day My Business Almost Died</h2>
<p>Although this presentation is focused heavily on an employee embezzlement crisis,  it is also about overcoming adversity in business (and life) which should have a broad appeal to most anyone who is dealing with major obstacles.</p>
<p><span id="more-1691"></span><strong>Overview</strong></p>
<ul>
<li><strong>Crisis Management-</strong> What was done when a $250,000 theft was discovered in my business</li>
</ul>
<ul>
<li><strong>Employee Motivation-</strong> How we retained 100% of our employees in the worst of times</li>
</ul>
<ul>
<li><strong>Leadership 101</strong>- How we doubled business the year after we almost went out of business</li>
</ul>
<ul>
<li><strong>Lessons Learned-</strong> Never give up no matter what the obstacles are</li>
</ul>
<p><strong>Speaker Bio</strong></p>
<p><strong>Jay B. Myers</strong> is the Founder/CEO of Interactive Solutions, Inc. (ISI), a Memphis based firm that specializes in video <a href="http://www.sms-midsouth.org/wp-content/uploads/2012/03/MyersJay.jpg"><img class="alignright size-medium wp-image-1692" title="Myers,Jay" src="http://www.sms-midsouth.org/wp-content/uploads/2012/03/MyersJay-240x300.jpg" alt="" width="240" height="300" /></a>conferencing, distance learning, telemedicine and audio-visual sales and support.</p>
<p>Myers started ISI in 1996 and in the past 15 years has built it into a $30 million company with 61 employees and offices in Memphis, Nashville, Chattanooga and Knoxville as well as Birmingham, Al., Oxford, Ms. and Little Rock, AR.</p>
<p>ISI has received numerous corporate awards and recognition in the past several years including being named to INC. magazine’s list of the fastest growing private companies in the United States 6 times in the past 11 years and was recently featured in the Small Business section of the Wall Street Journal.</p>
<p>ISI was also named the Memphis Business Journal Small Business of the Year in 2001 and in 2003 was the first recipient of the Kemmons Wilson (founder of Holiday Inn) Emerging Business Award.</p>
<p>Prior to starting ISI, Myers earned numerous sales awards while working for international corporations such as Eastman Kodak and Hewlett Packard.</p>
<p>In 2007, Myers published his first book” Keep Swinging” An Entrepreneurs Story of Overcoming Adversity and Achieving Small Business Success and was recently awarded the 2010 Ethan Award for success as an entrepreneurial author.</p>
<p>Myers is active in numerous local community organizations including Junior Achievement and Leadership Collierville and currently serves on the board of the Chickasaw Council (Boy Scouts of America), executive board of the Mid South Better Business Bureau and advisory board of Bancorp South. In addition, Myers has recently been appointed to the USAV Group Dealer Advisory Council (DAC).</p>
<p>Myers lives in Collierville, Tenn. with his wife Maureen and has 2 children (son Jordan and daughter Kaitlin) and two black labs (Chuck and Casey).</p>
<h2>Wednesday, April 18, 2012<br />
Luncheon 11:30 &#8211; 1 PM<br />
Racquet Club of Memphis</h2>
<p>&nbsp;</p>
<h2>Price:<br />
$0 for SMS Members<br />
$25 Non-Members (prepaid)<br />
$30 at the door</h2>
<p><a href='https://www.sms-midsouth.org/event-registration/?ee=14' class='small-button smallorange' target="_blank"><span>Register Here</span></a> <a href='http://maps.google.com/maps?q=5111+Sanderlin+Avenue%2CMemphis%2CTN%2C38111' class='small-button smallpurple' target="_blank"><span>Directions</span></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>A Plan to Define, Design, and Implement a Prospecting Strategy</title>
		<link>http://www.sms-midsouth.org/2012/03/a-plan-to-define-design-and-implement-a-prospecting-strategy/</link>
		<comments>http://www.sms-midsouth.org/2012/03/a-plan-to-define-design-and-implement-a-prospecting-strategy/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 16:32:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1671</guid>
		<description><![CDATA[Join the Sales &#38; Marketing Society for a Round Table discussion with Nathan Walters. His featured topic will be, &#8220;A Plan to Define, Design, and Implement a Prospecting Strategy&#8221;.   Nathan’s primary focus is consulting with clients on the complex and changing risk environments that have become more prevalent with publicly traded companies and the [...]]]></description>
			<content:encoded><![CDATA[<p>Join the Sales &amp; Marketing Society for a Round Table discussion with Nathan Walters. His featured topic will be,</p>
<h2><strong>&#8220;A Plan to Define, Design, and Implement a Prospecting Strategy&#8221;.  <span id="more-1671"></span></strong></h2>
<p>Nathan’s primary focus is consulting with clients on the complex and changing risk environments that have become more prevalent with publicly traded companies and the globalization of business.  He has been with the firm since May, 2003 and his direct industry concentrations are real estate, healthcare, construction and financial institutions.</p>
<ul>
<li><strong>2011 Southeastern Real Estate Growth Team</strong>-named to a team of four executives across 9 state geography to build, develop, implement and measure an industry specific growth plan for our Real Estate Industry Practice<strong>        </strong></li>
</ul>
<ul>
<li><strong>2012 Southeastern Development Group</strong>-named to a team of five key executives across 9 state geography to create a new/new middle market strategy that can integrate 5 strategic industry practices into key selling opportunities.</li>
</ul>
<p>&nbsp;</p>
<h2> Thursday  March 29, 2012</h2>
<h2>Registration: 7:15 AM<br />
Round Table: 7:30 &#8211; 8:30 AM<br />
<strong><strong>Panera Bread at Laurelwood Shopping Center</strong></strong></h2>
<p>&nbsp;</p>
<h2> Price:</h2>
<h2>$10 Members (prepaid)<br />
$15 Non-Members (prepaid)<br />
$20 at the door</h2>
<a href='https://www.sms-midsouth.org/event-registration/?ee=13' class='small-button smallorange'><span>Register Here</span></a>
<a href='http://maps.google.com/maps?q=426+Southg+Grove+Park+Rd.%2CMemphis%2CTN%2C38117' class='small-button smallblue'><span>Directions</span></a>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong> Bio:</strong></p>
<p>Prior to joining Liberty Mutual, Nathan held the position of Financial Planner with Shoemaker Financial where he was charged with business development responsibilities.  His primary focus was investment and disability planning for high wealth individuals.</p>
<p><strong>Education:<br />
</strong>Bachelor of Business Administration (BBA), Harding University<br />
<strong></strong>Masters of Business Administration (MBA), Christian Brothers University</p>
<p><strong>Civic Focus and Accomplishments:        </strong></p>
<p><strong></strong>Phoenix Club President (2011)<br />
JDRF Board Member (2008-2010)<br />
Named Memphis Business Journal Top 40 Under 40 (2012)</p>
]]></content:encoded>
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		<title>March 21 &#8211; Luncheon</title>
		<link>http://www.sms-midsouth.org/2012/02/march-21-luncheon/</link>
		<comments>http://www.sms-midsouth.org/2012/02/march-21-luncheon/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 21:45:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/2012/02/march-21-luncheon/</guid>
		<description><![CDATA[Wednesday March 21, 2012 &#8211; Wednesday March 21, 2012 5111 Sanderlin Avenue Map and Directions &#124; Register Description: Do You Really Know How People Make Decisions? Presented by Voss W. Graham Author and Creator of the Three Games of Selling and the Inneractive Selling development programs Register]]></description>
			<content:encoded><![CDATA[<p>Wednesday March 21, 2012 &#8211; Wednesday March 21, 2012</p>
<p>5111 Sanderlin Avenue</p>
<p><img style="padding-right: 5px;" src="http://www.sms-midsouth.org/wp-content/plugins/event-espresso.3.1.20.P//images/map.png" border="0" alt="View Map" /><a href="http://maps.google.com/maps?q=5111+Sanderlin+Avenue%2CMemphis%2CTN%2C38111" target="_blank">Map and Directions</a> | <a class="a_register_link" id="a_register_link-11" href="https://www.sms-midsouth.org/event-registration/?ee=11" title="March 21 - Luncheon">Register</a></p>
<p>Description:
<p><strong>Do You Really Know How People Make Decisions?</strong></p>
<p>Presented by<br />
Voss W. Graham<br />
Author and Creator of the Three Games of Selling and the Inneractive Selling development programs</p>
<p><a class="a_register_link" id="a_register_link-11" href="https://www.sms-midsouth.org/event-registration/?ee=11" title="March 21 - Luncheon">Register</a></p>
]]></content:encoded>
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		<title>Luncheon &#8211; March 21, 2012</title>
		<link>http://www.sms-midsouth.org/2012/02/luncheon-march-21-2012/</link>
		<comments>http://www.sms-midsouth.org/2012/02/luncheon-march-21-2012/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 21:36:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1650</guid>
		<description><![CDATA[Do You Really Know How People Make Decisions?&#8221; Have you even given a great presentation – your point of view – and the buyer or decision maker does not agree by not buying? This has happened more than I like, yet, as we learn more about how decisions are processed and made – we realize [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Do You Really Know How People Make Decisions?&#8221;</strong></p>
<p>Have you even given a great presentation – your point of view – and the buyer or decision maker does not agree by not buying? This has happened more than I like, yet, as we learn more about how decisions are processed and made – we realize we could have done a better job.<span id="more-1650"></span></p>
<p><strong>Overview</strong></p>
<p>This the topic of our March 21st session – we will look into the brain of the buyer and discover the keys to getting a more favorable response. Knowing how the buyer processes information will allow you to tailor both your sales presentations and your marketing material to win more business.</p>
<p>No boring lecture or death by power point allowed in this session. You will see how the right model works and then you can take it and use it yourself. Awareness is the starting point of all greatness in Sales &amp; Marketing. Knowing what really works and avoiding the traps will move you up in respect, professionalism and sales success.</p>
<p><strong>Speaker Bio</strong></p>
<p>Voss W. Graham has been helping people and organizations improve performance and increase revenues for more than twenty <a href="http://www.sms-midsouth.org/wp-content/uploads/2012/02/VWG.jpg"><img class="alignright size-full wp-image-1653" title="VWG" src="http://www.sms-midsouth.org/wp-content/uploads/2012/02/VWG.jpg" alt="" width="108" height="180" /></a>years. He is the author and creator of the Three Games of Selling and the InnerActive Selling development programs.</p>
<p>He began his career in banking in his native Louisiana, where he quickly rose to vice president. He was recognized as a Top Five business developer for three consecutive years. During this time, he co-developed one of the first team-based quality groups in the banking industry.</p>
<p>Since starting InnerActive Consulting Group, Inc. in 1983, Voss has proven that he can teach others the secrets of his success in sales and management. His clients include both Fortune 500 companies and smaller regional and local firms.</p>
<p>No matter where a company and its people are today, Voss Graham can get them to the next level.  As a strategic partner with the Brian Tracy International Consulting Network, Voss received the organization&#8217;s top salesawards for six years and the coveted &#8220;Tracy Award&#8221; for consulting and training excellence. As a member of the TTI Performance Systems International Consulting Network, he received the TTI President&#8217;s Award for Outstanding Contributions to Human Resource Development.</p>
<h2>Wednesday March 21, 2012<br />
11:30-1:00<br />
Racquet Club of Memphis</h2>
<p>&nbsp;</p>
<h3>Price:<br />
$0 for SMS members<br />
$25 for non-members (pre-paid)<br />
$30 at the door</h3>
<a href='https://www.sms-midsouth.org/event-registration/?ee=11' class='small-button smallorange' target="_blank"><span>Register here</span></a>
<a href='http://maps.google.com/maps?q=5111+Sanderlin+Avenue%2CMemphis%2CTN%2C38111' class='small-button smallblue' target="_blank"><span>Map &amp; Directions</span></a>
]]></content:encoded>
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		<title>February 15 Luncheon</title>
		<link>http://www.sms-midsouth.org/2012/01/february-15-luncheon/</link>
		<comments>http://www.sms-midsouth.org/2012/01/february-15-luncheon/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:34:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/2012/01/february-15-luncheon/</guid>
		<description><![CDATA[Join us as we welcome Sheila Champlin, Director of Marketing &#38; Communications for UT Health Science Center who is celebrating 100 years in our community! Sheila will talk about the dramatic impact that UTHSC makes in our community, as they are a &#8220;quiet partner&#8221; who plays a pivotal role in so many aspects of healthcare [...]]]></description>
			<content:encoded><![CDATA[<p>Join us as we welcome Sheila Champlin, Director of Marketing &amp; Communications for UT Health Science Center who is celebrating 100 years in our community!</p>
<p>Sheila will talk about the dramatic impact that UTHSC makes in our community, as they are a &#8220;quiet partner&#8221; who plays a pivotal role in so many aspects of healthcare in Memphis.</p>
<p><img title="More..." src="http://www.sms-midsouth.org/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><span id="more-1581"></span></p>
<h3>Overview</h3>
<p>Many Memphians simply do not realize that UTHSC has an economic impact of almost $2 billion on the Memphis economy every year, bringing in about $100 million in research grants and sponsored projects funding annually.  UTHSC is comprised of nearly 7,000 people including its students, faculty, and staff.</p>
<p>UT Health Sciences Center was awarded a Platinum MarCom Award for their Centennial Campaign, which served to raise awareness in the community about the significant impact that the organization makes.</p>
<p><strong><em>From Quiet Partner to Centennial Splash</em> will cover:  </strong></p>
<p><strong>&#8211; A Little Research Goes A Long Way</strong><br />
<strong>&#8211; Start Early &amp; Work Inside Out</strong><br />
<strong>&#8211; Take Pride &amp; Tell Your Stories</strong></p>
<p>&nbsp;</p>
<h3>Speaker Bio</h3>
<p><img class="alignright" style="margin-left: 5px; margin-right: 5px;" title="Sheila T. T. Champlin" src="http://www.sms-midsouth.org/wp-content/uploads/2012/01/Untitled.png" alt="" width="177" height="172" />Sheila is a public relations, communications and marketing professional who joined the University of Tennessee Health Science Center as director of communications and marketing in May 2006. She began her career in New York City working for major money-center banks. Afterward she joined Ogilvy Adams &amp; Rinehart, a leading international corporate and financial public relations agency, where her clients included Seagram, Playtex International and American Express.</p>
<p>Sheila was subsequently hired to direct communications and marketing for such major corporations as Prudential Securities, AT&amp;T Capital and Scholastic. She relocated to Memphis and worked as a communications consultant for several years before accepting the position with UT Health Science Center.</p>
<p>&nbsp;</p>
<h2>Wednesday February 15, 2012</h2>
<h2>11:30-1:00</h2>
<h2>Racquet Club of Memphis</h2>
<p>&nbsp;</p>
<h3>Price:<br />
$0 for SMS members<br />
$25 for non-members (pre-paid)<br />
$30 at the door</h3>
<a href='https://www.sms-midsouth.org/?page_id=862&amp;regevent_action=register&amp;event_id=9&amp;name_of_event=February+15+Luncheon' class='small-button smallorange'><span>Register Online</span></a>
<a href='http://maps.google.com/maps?q=5111+Sanderlin+Avenue%2CMemphis%2CTN%2C38111' class='small-button smallblue' target="_blank"><span>Map &amp; Directions</span></a>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>January Luncheon Photos &amp; Video</title>
		<link>http://www.sms-midsouth.org/2012/01/january-luncheon-recap/</link>
		<comments>http://www.sms-midsouth.org/2012/01/january-luncheon-recap/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 18:38:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1609</guid>
		<description><![CDATA[The luncheon on January 18th was a fantastic event &#8211; truly one of a kind! We were fortunate enough to welcome Jane Applegate back to Memphis to speak about integrating on and offline marketing.  Jane was scheduled to keynote the 2011 Summit, but due to the hurricane that affected the coast last August, she was [...]]]></description>
			<content:encoded><![CDATA[<p>The luncheon on January 18th was a fantastic event &#8211; truly one of a kind!</p>
<p>We were fortunate enough to welcome Jane Applegate back to Memphis to speak about integrating on and offline marketing.  Jane was scheduled to keynote the 2011 Summit, but due to the hurricane that affected the coast last August, she was unable to get out of Vermont!<span id="more-1609"></span></p>
<p>The video below gives a great summary of Jane&#8217;s talk, but there is one thing that was <em>not</em> shown in the video that we have to point out:  this was the first-ever SMS luncheon that was visited by Elvis!</p>
<p>A little background:  Jane has been to Memphis twice, and both times has attempted to visit Graceland, only to be turned away because the mansion is closed on Tuesdays during the winter for repairs.  The staff at Graceland were great and let her tour some of the other areas (car museum and airplanes), the King himself (a very young version, anyway) stopped in to pay Jane a personal visit and sing her a few songs. Check out the photos from Gary Balwin at <a title="Office Headshots by Gary Baldwin" href="http://www.officeheadshots.com" target="_blank">Office Headshots</a>:</p>
[[Show as slideshow]]
<p>Jane is an syndicated columnist and author, as well as a producer who is one of the leading experts on small business in the country. She had some great thoughts on making your marketing efforts <strong><em>seamless</em></strong> between online and offline.  She talked a great deal about all the new tools such as Twitter and Facebook, but advocated that some of the oldest methods are still the most effective &#8211; like picking up the phone and calling your customers and contacts to ask about opportunities.</p>
<p>Check out the video, sponsored by<a title="TVii Multimedia" href="http://tvii.net" target="_blank"> TVii Multimedia</a>:<br />
<iframe src="http://www.youtube.com/embed/XLXemDG7NIk?rel=0" frameborder="0" width="600" height="380"></iframe></p>
<p>We could not have put this event together without help from our good friends at the Greater Memphis Chamber, Small Business Council.   A big thanks for Dotty Giusti and Angela Michaels for connecting us with Jane Applegate for the 2011 Summit, and for helping to get her back to Memphis for this great presentation.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>January 18, 2012 Luncheon</title>
		<link>http://www.sms-midsouth.org/2011/12/january-18-2012-luncheon/</link>
		<comments>http://www.sms-midsouth.org/2011/12/january-18-2012-luncheon/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 22:13:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/2011/12/january-18-2012-luncheon/</guid>
		<description><![CDATA[Jane Applegate, Writer/Producer/Consultant with The Applegate Group talks about Seamless Marketing: Integrating your on and off line promotions
]]></description>
			<content:encoded><![CDATA[<p>This month, we welcome Jane Applegate, Writer/Producer/Consultant with The Applegate Group.  Ms. Applegate is America&#8217;s most respected small business management expert. She is the author of four books about entrepreneurial success, including 201 Great Ideas for Your Small Business, published by Bloomberg/John Wiley &amp; Sons. She&#8217;s writing her fifth book: The Power of Personal Connections in an Impersonal World.<span id="more-1521"></span></p>
<p><img class="alignright size-full wp-image-1524" title="Jane Applewhite" src="http://www.sms-midsouth.org/wp-content/uploads/2011/12/Jane-Applewhite.jpg" alt="Jane Applewhite" width="387" height="270" /></p>
<p>A former syndicated columnist for the Los Angeles Times, she writes columns for Pitney Bowes, American Express&#8217; OPEN Forum website, <a href="http://www.bloomberg.com/">Bloomberg.com</a> and <a href="http://coxsbn.com/">Coxsbn.com</a>.</p>
<p>An experienced film producer, Ms. Applegate&#8217;s most recent documentary, <em>Much Ado in Mostar</em>, about a theater program for Bosnia teenagers affected by war, has won five festival awards. <em>Brief Reunion</em>, a feature film, debuted at the Rhode Island International Film Festival and won the Audience Choice award at the Gotham Screen Film Festival in New York City in October, 2011.</p>
<p>Jane Applegate is one of the most popular keynote speakers in America</p>
<p><strong>Topic: </strong>Seamless Marketing: Integrating your on and off line promotions.</p>
<p>This is an exclusive and interactive session with Jane Applegate.</p>
<p><strong>Learn how to:</strong></p>
<ul>
<li>Review and refresh all your marketing materials for 2012</li>
<li>Scope out your competition to see what they are doing</li>
<li>Survey customers to find out how they want to hear from you</li>
<li>Integrate and track all your marketing and advertising efforts</li>
<li>Save time and Money</li>
</ul>
<p>&nbsp;</p>
<h3>Wednesday January 18, 2012<br />
Racquet Club of Memphis<br />
11:30 &#8211; 1:00</h3>
<p>&nbsp;</p>
<h3>Price:</h3>
<ul>
<li>
<h3>$0 for SMS members</h3>
</li>
<li>
<h3>$20 for 2011 Summit attendees</h3>
</li>
<li>
<h3>$25 for Chamber Members</h3>
</li>
<li>
<h3>$30 for Guests, $35 at the door</h3>
</li>
</ul>
<p>&nbsp;</p>
<p><a class="event_espressoter_link" href="https://www.sms-midsouth.org/?page_id=862&amp;regevent_action=register&amp;event_id=8&amp;name_of_event=+January+18%2C+2012+Luncheon"><a href='https://www.sms-midsouth.org/event-registration/?regevent_action=register&amp;event_id=8&amp;name_of_event=January18,2012Luncheon' class='small-button smallblue'><span>Register Online</span></a>  <a href='http://maps.google.com/maps?q=5111+Sanderlin+Ave%2CMemphis%2CTN%2C38117' class='small-button smallblue event_espressoter_link'><span>Map and Directions</span></a> </a></p>
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		<title>James Hutto</title>
		<link>http://www.sms-midsouth.org/2011/11/james-hutto/</link>
		<comments>http://www.sms-midsouth.org/2011/11/james-hutto/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 21:32:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Past Presidents]]></category>

		<guid isPermaLink="false">http://www.sms-midsouth.org/?p=1475</guid>
		<description><![CDATA[James Hutto President during 2010 &#38; 2011 James is a principal at Valeo Design &#38; Marketing, an online marketing and web development company in Downtown Memphis. He originally joined the board after speaking at an SMS luncheon in February of 2009.  The crowd gave James terrific scores on his presentation, and the board took notice [...]]]></description>
			<content:encoded><![CDATA[<h2><img class="size-medium wp-image-1476 alignleft" style="margin-left: 8px; margin-right: 8px;" title="James Hutto" src="http://www.sms-midsouth.org/wp-content/uploads/2011/11/651-e1322515389119-200x300.jpg" alt="James Hutto" width="200" height="300" />James Hutto</h2>
<h2>President during 2010 &amp; 2011</h2>
<p>James is a principal at Valeo Design &amp; Marketing, an online marketing and web development company in Downtown Memphis.</p>
<p>He originally joined the board after speaking at an SMS luncheon in February of 2009.  The crowd gave James terrific scores on his presentation, and the board took notice of his knowledge of using social media tools like LinkedIn, Twitter, and Facebook.  As a result, a board position was created:  Director of Social Media.</p>
<p>James served in that role quite effectively, and as a result, the SMS now has a dynamic and effective social media presence on multiple networks that is used to publicize events and promote the organization.</p>
<p>During his two terms as President, he pushed the organization into new directions and helped facilitate some great progress:</p>
<ul>
<li>Spearheaded the most successful event ever hosted by the SMS:  the <a title="2011 Summit, Photos and Presentations" href="http://www.sms-midsouth.org/2011/08/2011-sales-marketing-summit-photos-and-presentations/">2011 Sales &amp; Marketing Summit</a>. As a result of the summit, via SMS now has more operating capital than ever.</li>
<li>Due to the financial success of the Summit, the SMS was able to award it&#8217;s scholarship for the first time in 2011, and has enough funds to cover the 2012 recipient as well.</li>
<li>He negotiated sponsorship agreements with local organizations which has saved a great deal on A/V equipment</li>
<li>Secured a video sponsor, and started putting videos on the website as well as filming sponsor videos to give better sponsor recognition</li>
<li>Developed and launched a new website for the organization, which will save time and money</li>
<li>Built social media following on Twitter, Facebook, and LInkedIn to more than 7,000 connections in the Memphis area.</li>
</ul>
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