The day started with Kevin Daum, author of Roar! Get Heard in the Sales and Marketing Jungle who talked to us about some of his steps for differentiating yourself from your competitors.
Trace Hallowell of Tactical Magic gave a great lecture on branding, supported by quotes from none other than Elvis Presley. Trace’s comments that “everything I learned about branding, I learned from Elvis Presley” were met with laughter, but the way that he used various quotes from the King made for an impressive and educational presentation.
Michael Newbrand of Suntrust presented the 6 Golden Rules for Profit growth, where he outlined some tactical steps that every organization needs to be using to ensure that profits grow, in spite of competition or economic factors.
Our final speaker, Andrew Gieselman of the Edmondson Northstar Institute talked to us about the ways to promote a selling mindset across the entire organization. He talked about the importance of having every single person in the company together with the same selling language and attitude.
All of our speakers did a wonderful job, and the event was emceed by Michael Synk of Inner Circle. Check out the photos from Gary Baldwin of Office Headshots:
We would also like to thank all of our sponsors one more time! Without these generous contributions, this event would not have been possible:
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